Drift vs Firebase FCM: Push Notification Provider Comparison [2024]

Introduction

If you're looking for a reliable push notification service, Drift and Firebase FCM might be your best options. So, which is better: Drift or Firebase FCM? This comparison guide will look at the pros and cons of Drift and Firebase FCM, including pricing, features, customer reviews and more.

Pros & Cons

Drift

Drift is a company that provides a platform for marketing automation. It provides its users with the ability to create personalized messages and send them to their contacts through text messages, emails, or push notifications.

Pros

• It is easy to set up.
• The reporting section is simple and clear.
• Setup and customization require little effort and time.
• The interface is intuitive.

Cons

• It is quite expensive.
• Updates are too frequent, so users don't get the maximum experience from recent features.
• It doesn't integrate with third-party software.

When To Use

• If you're looking to engage your website visitors in a personalized manner, use Drift.

Firebase FCM

Firebase Cloud Messaging (FCM) is a cross-platform messaging solution that lets you send messages to your app users on Android, iOS, and the web. It inherits the power of Firebase Authentication and FCM's rich targeting features give you control over who receives your messages and when. You can target specific devices, app versions, user segments, or even arbitrary groups of devices using tags.

Pros

• It's free for a small client base.
• It's easy to integrate.
• Top-notch documentation is available.

Cons

• Its pricing is high for a large client base.
• The layout could be challenging to understand initially.
• Integration with multiple services could prove complex.

When To Use

• If you're a developer looking to send multiple messages reliably and save money, FCM is perfect for you.

Recap

Conclusion

We hope you enjoyed our guide about Drift vs Firebase FCM. With this information, we hope that you can make an educated decision on which push notification provider is best for you. In case you need any more information on either of these two companies or need a personalized recommendation, please feel free to contact us anytime via live chat or email (support@courier.com).